Which story should you tell?

How it works

1. Choose your goalPick the one your business needs this week.
   • Connect helps new people get to know you and keeps current followers close.
   • Educate shows how you think and builds trust in your expertise before anyone buys.
   • Sell invites the right people to book, buy or join.
   You can always come back and run the guide again for the other two.
2. Pick your storiesYou'll get fourteen story ideas for your goal.
   • Each one comes with a reason it works.
   • Each one has a first line with blanks in brackets, like [the moment] or [what you noticed].
   • Tick the ones you want to tell.
   • Run each one through my three quick checks before you post.
3. Bring them into your own ClaudeThis is where the blanks get filled in with your real details.
   • Tap Copy for Claude to copy a ready-made prompt that holds your stories and first lines.
   • Open your own Claude account, start a new chat, and paste it in.
   • If your Claude already knows you and your business, from a project, your files or its memory, it fills the blanks in for you.
   • If it doesn't, it asks you one question at a time and writes each story with your answers.
   The more information you have in your Claude about you and your business, the better this will work. A project with your about page, your offers and the people you serve is a great place to start. It's built to never make anything up, so if it doesn't know something, it will ask you.

Nothing on this page is saved or sent anywhere, so copy your shortlist before you close the page.